Jenn Jones. MS. CAE. IOM.

[ + DOWNLOAD A COPY OF MY RESUME AS A PDF]      [ + VISIT MY LINKEDIN PROFILE]

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EDUCATION | EXPERIENCE | LEADERSHIP ROLES | SUMMARY

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DePaul University, 2006

Master of Science, Public Service & Non-Profit Administration

Activities and Societies: Public Service Fellow; New York State Public Management Fellow

 

Eastern Michigan University, 2003

Bachelor of Science, Journalism & Sociology

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SEPT. 2014– PRESENT

AMERICAN INSTITUTE OF ARCHITECTS, SAN FRANCISCO (AIASF)

THE CENTER FOR ARCHITECTURE + DESIGN (CAD)

SAN FRANCISCO, CA USA

EXECUTIVE DIRECTOR / CEO​

As executive director and chief executive officer of AIASF (501(c)6) and the Center for Architecture + Design (501(c)3), Jenn formulates new policies and long-term strategies with staff and volunteer leaders to encourage engagement and increase the visibility of both organizations. Through effective management, leadership, planning and programming, Jennifer strives for constructive growth of the organizations and members practicing architecture in the Bay Area, and beyond. Since joining the chapter in 2014. Jenn has:

• Balanced AIASF’s budget through the introduction of new sponsorship and non-dues revenue strategies, transitioning the organization from -$370K net in FY2014 to a net surplus of $180K in FY2016 and estimated $200K in FY2017.

• Led the chapter in its first strategic planning exercise since 2002, resulting in goal and objective setting for the organization.  

• Increased volunteer engagement and event attendance by reinvigorating committees, membership, and past volunteer leaders. AIASF member retention reached an organizational high of 96% in 2016, with an increase in membership of 11%.

• Reinvigorated lagging organizational partnerships with allied organizations in the AEC sector, creating programming and revenue-generating opportunities.

• Spearheaded relationships with San Francisco Planning Department, Planning Commission, and Board of Supervisors to positively impact the built environment in the Bay Area. Drafts and delivers statements on behalf of the organization at public hearings. Contributes organizational commentary on draft guidelines and regulatory language based on Board and Committee input.

• Brought AIASF and CAD into IRS and California tax compliance, introducing bylaw amendments, Form 990 governance policies, and operational/oversight policies.

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SEPT. 2006 – AUGUST 2014

INTERNATIONAL ASSOCIATION OF LIGHTING DESIGNERS (IALD)

CHICAGO, IL USA

DIRECTOR, INTEGRATED COMMUNICATIONS + TECHNOLOGY [JAN. 2010 – AUG. 2014]

MANAGER, MARKETING + COMMUNICATIONS [SEPT. 2006 – DEC. 2009]

• Directed an internationally focused rebranding effort and subsequent web site [Association Trends 2008 All-Media Gold Winner, Web Site], collateral redesign, and brand video [Association Trends 2008 All-Media Bronze Winner, CD/DVD] coordinating brand launch to coincide with IALD's Annual Meeting.

• Developed and implemented IALD social networking strategy, including presence on Twitter [@IALD], Facebook, LinkedIn, YouTube, and Google+ to promote lighting design community, communicating industry developments, and providing legislative and regulatory updates [2009 Association Trends Publishers Award for 'We Messed with Texas' campaign; 2009 Association Trends Gold Winner, Social Networking; 2010 IABC Gold Quill Award of Merit, Issues Management & Crisis Communications; 2009 Nonprofit PR Awards, Honorable Mention, Crisis Communications].

• Brought production of annual awards brochure in-house, creating an award-winning publication and additional source of revenue for the association via advertisement sales. [2012 Association Trends Gold Winner, Commemorative Brochure; 2009 Association Trends Silver Winner, Annual/Quarterly Publication; 2009 Association Trends Bronze Winner, Commemorative Brochure; 2008 Association Trends Silver Winner, Commemorative Brochure].

• Programmed and launched IALD ProjectTracker, now known as IALD LightMap, an interactive Google Map-based interface allowing users to find examples of quality lighting design in their area, read descriptions of projects, view images, and plan a walking tour. [2010 Association Trends Silver Winner, Web Sites]

• Increased submissions to IALD award program on an annual basis, and by 60% in first year of employment by 60%.

• Submitted and/or edited material for inclusion in trade & consumer publications, requiring effective written and oral communications consistent with the organization’s vision, mission, and branding efforts.

• Ongoing responsibilities included development of annual marketing and communications plan and key stakeholder messaging in support of IALD annual plan of work; supervision of marketing staff, contract workers, designers, and consultants; ghostwriting scripts and editorial pieces for the association president; press release development and dissemination; creation of membership retention/renewal, annual event, and strategic tradeshow messaging and collateral.

 

APRIL 2005 – JULY 2006

SMITHBUCKLIN CORPORATION
CHICAGO, IL USA

MARKETING & COMMUNICATIONS COORDINATOR

• Served as primary marketing contact for as many as 8 non-profit associations in the healthcare, technology, and business sectors concurrently.

• Chief responsibilities included budget development and reconciliation, drafting marketing plans, as well as critical date development and tracking.

• Created evocative and inspired marketing collateral targeted to each independent association for membership and annual meeting promotion, including yearly theme design, advance programs, on-site programs, advertising, newsletters, at-show dailies, telemarketing scripts, stage scripting, PowerPoint slide development, email blasts, and web site maintenance.

• Responsible for supervising and mentoring direct-report team members on accounts and making presentations to clients and external volunteer boards regularly.

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MARCH 2004 - APRIL 2005

CHICAGO HISTORY MUSEUM (FORMERLY CHICAGO HISTORICAL SOCIETY) 

CHICAGO, IL USA

MARKETING & COMMUNICATIONS MANAGER

• Main responsibilities included writing and proofing press releases, creating the institution’s bi-monthly media calendar, working with media outlets to ensure calendar listing placement, writing the monthly executive board update, and contributing to CHS’ electronic newsletter.

• Revamped marketing invoicing, payment, and budgeting systems by developing a new strategy for tracking outstanding purchase orders.

• A new Microsoft Access database was created in order to compile over 15 sizable mailing lists and eliminate duplicate entries.

• Supervised department interns and event volunteers.

• Assisted in monitoring and coordinating media coverage; handling press requests for interviews or information; and supervising media events.

 

JULY 2003 - MARCH 2004

PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION (PCMA)

CHICAGO, IL USA

PRODUCTION COORDINATOR, CONVENE & PCMA

Ensured that the publication process surrounding the non-profit association’s monthly magazine, which reached over 30,000 meeting professionals and supplier partners, ran smoothly. Other responsibilities included the development and implementation of a subscription strategy designed to generate more readers, which involved managing temporary staff.

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FEB. 2002 - JULY 2003

WEMU, NATIONAL PUBLIC RADIO AFFILIATE

YPSILANTI, MI USA

MARKETING & DEVELOPMENT ASSOCIATE

Responsible for designing mailings; developing and maintaining an Access database to track volunteers; creating public service announcements for use on air and on the web; maintenance of Allegiance donor database; researching prospects; mailing of premiums; data entry. Also required to organize aspects of special events, including volunteer staffing and scheduling.

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DEC. 1999 - FEB. 2002

ROVI (FORMERLY ALL MEDIA GUIDE)

ANN ARBOR, MI USA

COPY EDITOR AND POP/ROCK CONTRIBUTOR

Responsibilities included editing pop/rock reviews using the Chicago Manual of Style; communicating with freelancers and in-house staff regarding submissions; and writing reviews for classic albums and new releases.

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RELEVANT COMPUTER KNOWLEDGE [+FAST LEARNER]

PC and Macintosh environments, Adobe Creative Suite [including PhotoShop, InDesign, Illustrator, Acrobat, etc.], social media + Web2.0 communication vehicles, Microsoft Access, Microsoft Office [including Word, Excel, PowerPoint, etc.], Microsoft Visual FoxPro, Allegiance, Avectra NetForum, HTML language, DreamWeaver/FrontPage, communication software [web browsers, various email programs], digital editing programs, Adobe PageMaker.

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AMERICAN INSTITUTE OF ARCHITECTS
Panelist, Equity by Design Changemakers, June 2017

Member, AIA National Disaster Assistance Council, 2016

Presenter, 100 Resilient Cities, AIA Annual Convention, May 2016

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ASSOCIATION FORUM OF CHICAGOLAND
​Editorial Working Group, 2014

Chair, Holiday Showcase Educational Content Planning Committee, 2009

Moderator, Developing a Social Networking Strategy, Holiday Showcase 2009

Chair, Communications Special Interest Group, 2008 & 2009

Presenter, Creating ROI : The Future of Association Meetings, Holiday Showcase 2008 

Member, Professional Practices Committee, 2007-2008

Presenter, ‘Marketing SIG, Annual Meeting Marketing Strategy & Tactics,’ March 2007

Member, Editorial Content Working Group, 2006-2007 

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AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE)

Executive Council, 2015-2016

Communications Council, 2011-2012 

Presenter, We Messed With Texas : Utilizing Social Media In Crisis Communications, ASAE Tech Conference, Feb. 2010

Writer, Messed With Texas : Using Web 2.0 in Crisis Communications, Government Relations September 2009

Writer, We Messed With Texas : Using Web 2.0 in Crisis Communications, TechnoScope August 2009

Immediate Past Chair, Young Professional Committee, 2010

Chair, Young Professional Committee, 2007-2009

 

ADDITIONAL 

Friends of Harvey Milk Plaza, Steering Committee

Mechanics Institute San Francisco, Moderator, Transforming SF: The Future of the City

Association Technology Congress 2014, London, UK - Content Curation + Creation

Association Technology Congress 2014, London UK - Association Success Stories: IALD Chase the Dark

Association Congress 2014, Paris, France - Panelist, Cross-Cultural Marketing

Association Congress 2014, Paris, France -  Content Leader, Association Success Stories

Association Congress 2012, London, UK - Presenter, Social Media for Results

​Moderator, Social Media and the Lighting Design Practice, IALD Enlighten Americas, Oct. 2012

Innovate to Motivate 2010: The National Conference for Political Involvement Professionals, New Orleans, LA USA - Social Media for Results

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Award-winning Certified Association Executive with several years of experience as an Executive Director/CEO in high-visibility design-based organizations in the non-profit sector; excellent written and verbal skills; vast experience with computers; specialist in interpersonal communication and social networks; extremely hard working; can work independently, as well as in groups; always eager to learn.

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